The global multi-billion dollar cosmetics industry is expected to reach 675 billion dollars by 2020. Cosmetics are often considered as luxury products, but also sustainability topics such as recyclability are now growingly influencing consumer purchasing behaviour and brand owner’s packaging choices. The cosmetic industry creates well above 100 billion units of packaging annually, and a significant share of materials used is rigid plastic.
Cosmetic packaging consumption will grow, on average, 3,5% between 2015-2020, and the market is forecasted to reach nearly $27 billion globally in 2020.
The world produces over 300 million tonnes of plastics each year, and the number is increasing. Furthermore, roughly a third of the plastic used worldwide is disposed of in landfills.
When designing an outer box for a cosmetic jar, tube or bottle, try to think of the role of the secondary packaging: despite its name, it plays an important part in the industry. While holding and protecting the primary packaging and being a platform to provide consumer information, the outer box (secondary packaging) often is the first thing to attract the consumer and make the product to stand out on the shelf. Is there a way to reduce the amount of rigid plastic used in the primary packaging by better utilizing the secondary packaging in the consumer experience.
In the cosmetic industry, the product image is vital to a brand, and the secondary packaging should make a lasting impression.
Also, could there be a second life or use for the packaging?