Dry foodAssignment: Design packaging for dry food grocery products

The fast urbanisation and increased trade has promoted rapid growth of dry food packaging. The reason for this is simple: when half of the world’s population lives in cities without possibility to grow the food themselves we must process and package our food and put it on supermarket shelves. This also provides a convenient choice for people living a busy life in cities.

Essential to all grocery packaging is the maintenance of the cleanliness and freshness of the product. Innovative packaging solutions can prevent food spoilage and extend shelf life, thereby reducing the waste of food. Good packaging also provides great branding opportunities for food manufacturers, as over 80% of purchase decisions are still made in stores.

Annually about one-third of the food produced for human consumption is lost or wasted on a global scale −  in numbers as much as 1.3 billion tonnes of food and a loss of roughly US$ 990 billion. Even if just one-fourth of the food currently lost or wasted globally could be saved, it would be enough to feed all undernourished people on earth.

When designing, think about sustainability, food safety and convenience. How to create a lightweight and right-sized package to optimise material usage and space, with functionality and convenience to delight consumers, strong enough to travel long distances, easy to recycle. Also remember the specific requirements for food packaging regarding food safety. Dry foods, such as cereals, pasta, rice, or cornflakes can be contaminated by recycled packaging material – fresh fibre materials are safest for direct food contact.