Over the past twenty years, e-commerce has evolved from a novelty segment into a multi trillion business. This year, global B2C e-commerce turnover reached $2.35 trillion – comprising 10% of the total retail of goods – and still has significant growth potential. China spearheads the boom with online retail sales reaching US$752 billion – more than 31 billion parcels delivered in 2016.
Up to seven types of packaging material might be used for a parcel to reduce the risk of damage during transport. Over half of Americans say that their relationship with an e-retailer would be impacted if they received a damaged product.
One out of three products bought through e-commerce is returned to the vendor. That is more than double the return rate of traditional retail, further explaining the need for product protection.
E-commerce packaging is often used for reverse logistics. While in a traditional retail supply chain a product is handled on an average of five times, in e-commerce the number is 20 times or more.
Also the appearance of the packaging plays a role. 40% of shoppers say they would more likely purchase from a retailer again if they ordered a package online and it came in a gift-like or premium package.
This category offers a great opportunity for further concept innovation. How can the e-commerce package provide a greater experience, be sustainable and is there a way for it to support the logistics of the industry?
When designing, keep in mind that e-commerce packaging is required to keep the products undamaged. It should be durable and easy to open / fast to dissemble. Is there a way to reduce the materials used by optimising the package to fit the product?