Better with Less – Design Challenge 2019–2020 announces an impressive jury of renowned packaging design experts.


The Better with Less – Design Challenge 2017–2018 was an impressive success, with over 300 entries and a wide variety of sustainable packaging designs. This year’s Challenge is approaching, and this year’s world-class jury of renowned packaging design experts has now been announced.

Last year, Metsä Board’s Better with Less – Design Challenge inspired students and professional packaging designers from 38 countries to contribute their work showcasing more environmentally-friendly packaging solutions. This year, the Better with Less – Design Challenge will again have a world-class jury of renowned packaging design experts: Alissa Demorest, Editor in Chief of luxury packaging magazine Formes de Luxe, has extensive experience in the luxury-goods sector from both a brand and supplier perspective. Andrew Gibbs, Founder, CEO & Editor in Chief of Dieline has been called an “innovator in the world of design”. Charles Ng, Founder & Chief Brand Consultant of MCL Group Hong Kong / China, takes a holistic approach of brand design from brand auditing, brand analysis to brand strategy that provides creative works covering packaging, graphics, products, spatial and retail. Clark Goolsby, Chief Creative Officer of Chase Design Group, emphasizes the value of design, and the lasting cultural and financial impact it can have for products and organizations. Stefan Junge, Professor in Packaging Technology at Beuth University of Applied Sciences Berlin, has more than 20 years of experience in the field of packaging technology, having for example held the position of Corporate Packaging Manager at Sika and multiple positions at Nestlé.

“We are excited to have this multitalented international jury of renowned packaging design experts involved in the Better with Less – Design Challenge. Together we want to encourage packaging designers all over the world to create new, more environmentally-friendly solutions for everyday packaging,“ states the competition jury chairman and member of the competition jury Ilkka Harju, Packaging Services Director, EMEA at Metsä Board.

Better with Less – Design Challenge 2019–2020 will be officially launched in September.

Metsä Board’s Better with Less – Design Challenge is an initiative to inspire packaging designers all over the world to create packaging solutions that can have a big impact in the world – while reducing the impact of packaging on the environment.



For further information, please contact:

Marjo Halonen, VP Communications, Metsä Board

Mobile: +358 (0)50 598 7046

Email: marjo.halonen@metsagroup.com

Metsä Board


Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests. The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2018, the company’s sales totalled EUR 1.9 billion, and it has approximately 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.

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Metsä Group


Metsä Group is a forerunner in sustainable bioeconomy utilising renewable and sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, pulp, fresh fibre paperboards as well as tissue and greaseproof papers. Metsä Group’s sales totalled EUR 5.7 billion in 2018, and it employs approximately 9,300 people. The Group operates in some 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and is owned by approximately 103,000 Finnish forest owners.

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