Challenge Rules

Design Challenge rules:


The competition is open both to design professionals and students over the age of 18.


In order to participate, contestants must design packaging that integrates all the specifications outlined in the product briefing and which resolves the accompanying technical and formal challenges in the terms indicated.

Conditions and Briefing

Design professionals, and students, interested in participating should consult the conditions and the briefing here.


Following registration, a file is created for each contestant. This file serves to identify the contestant on the Better with Less – Design Challenge website during the competition.

Participants may only register themselves via the registration form available in the Better with Less – Design Challenge website ( Registration is not transferable.

New participants may register by completing the form available here. Following registration, participants will be sent a confirmation email. 

After registration is complete the participant will be assigned a participant number. The participant number serves to identify participant subjections, both digital and physical.

The participant number will be included in the confirmation email.

Any registered personal data on the participants will be maintained only for purposes of the competition.

For data privacy statement go here.

Participant numbers

Any prototypes which are not accompanied by the corresponding participant number as issued via the Better with Less – Design Challenge website will be excluded from the Better with Less – Design Challenge competition.

Any prototypes which are received accompanied by numbers which do not correspond to a registered participant number will also be excluded.

The inclusion of any personal information, like participant’s name, in the designs submitted during the competition will also be reason for exclusion. All material submitted must be identified with the assigned participant number.


Only submissions through Better with Less – Design Challenge website will be accepted. The submission must be made using the form available on the Better with Less – Design Challenge website (

The submission must contain: A text document (max. 1500 characters) describing the inspiration and benefits of the concept; Up to 6 photos/illustrations on white background.

The following material can be submitted by the participant at his/her discretion (optional):

  •        3D visuals
  •        Creative video (max. 30 MB) presenting the concept.

Particular consideration will be given to innovative contributions, which help provide better consumer experience with less environmental impact. The following factors will be analysed:

  •        Aesthetics
  •        Product protection
  •        Sustainability
  •        Ergonomics / Functionality
  •        User experience / Human interaction
  •        Mass production and commercial feasibility
  •        Degree of innovation

The criteria for judging is outlined in more detail in the brief.

After the first selection by the jury, the participants with shortlisted work will be asked to deliver physical prototypes of their designs. If needed, Metsä Board can supply guidance and materials from its range for this purpose. This issue will be addressed with the designers, after the shortlist has been announced.

Deliverables (for shortlisted participants):

Two (2) Printed or unprinted physical prototypes (1 flat and 1 assembled).

All products must be original, i.e., they must not reflect previous designs.

All decisions by the Better with Less – Design Challenge jury are final. No appeal options are available for the jury decisions.

Delivery of physical prototypes by the shortlisted designers

All documentation must reach us by post or messenger service or by delivering the project by hand to us before February 29th 2020


Metsä Board Oyj / Ilkka Harju, Better with Less – Design Challenge 2019–2020

Revontulenpuisto 2

02100 Espoo,


For transportation incidents, please refer to section 12 of the rules.

Cost of Shipping / Returning

It is recommended that trackable shipment is used for sending prototypes.

Each participant assumes responsibility for the costs of sending any materials and prototypes.

The participant must take into account that the greater the commercial value of the project, the cost of transport will be more expensive due to customs.

Metsä Board will not manage and will not pay for the costs arising from sending the physical prototypes, taxes, customs fees, etc. Metsä Board will not return any of the submitted materials or mock-ups.


The following prizes will be awarded:

  •       1st prize of 7,000 euro
  •       2nd prize of 2,000 euro
  •       3rd prize of 1,000 euro
  •       Student award of one (1) month internship possibility at the Metsä Board Packaging Services in Finland.
  •       Up to three (3) honorary mentions

The winners will be awarded by a group of design- and packaging professionals. See the jury members here.

Contest results

The Better with Less – Design Challenge entry round will end on January 5th, 2020, 24:00 CET 

The short-listed work will be published on January 27th, 2020

The winners will be notified of the results of the contest latest on March 16th, 2020

Intellectual property rights and designer responsibility

All know-how and all intellectual property rights, including, but not limited to copyrights, trademarks, trade secrets, design rights, patents and any other property rights regarding the participants’ submission including the physical prototype remain with the participant.

By taking part in Metsä Board Better with Less – Design Challenge and submitting the participation form and/or sending the physical prototype the participant grants to Metsä Board the rights regarding the submission and physical prototype without any restrictions in terms of time or geographical areas and to the needed extent to use these in its promotional and PR activities in all medias, ensuring that the original designer is always credited. Metsä Board has the right to use participants name in connection with the submission and/or physical prototype. 

In addition, the participant grants to Metsä Board a non-exclusive, global and royalty-free license to use and benefit from his submission, in on-product and off-product purposes and applications, and to use any and all of participant’s manuals and working instructions related to the submission and required for its production. Metsä Board shall have a right to sublicense the License hereby granted, within its group of companies and as part of the sale of its products to its customers. A precondition for the use and sub-licensing of this License is that Metsä Board always refers to the name of the relevant design and designer when using and sub-licensing its rights. The License is valid worldwide (the “Territory”).

The Participant is responsible for ensuring that no rights of third parties will be infringed in conjunction with participants’ participation in the Metsä Board Better with Less – Design Challenge. The Participant shall indemnify Metsä Board from and against all losses, damages, costs, liabilities and expenses (including legal expenses) suffered by Metsä Board and arising out of or in connection with any third party demand, claim, action or allegation resulting from a breach of third party right or any third-party theft, replication or plagiarism of the designs.

Any other commercial use (i.e. industrial manufacturing and distribution) than what is stated above of participants’ submission and/or physical prototype by Metsä Board is subject to a new agreement between Metsä Board and the Participant.

Transport incidents

Metsä Board assumes no responsibility for any delays or losses related to the projects sent, nor to the condition of the same following the treatment received during transportation.

Modification of the rules

Metsä Board reserves the right to at any point change, or add to, the rules for the Better with Less – Design Challenge.

Metsä Board shall communicate any changes of the rules on the competition website and to registered participants as quickly as possible so that proper arrangements may be made.

Acceptance of the rules

Participation in the Better with Less – Design Challenge implies full acceptance of these conditions.

A breach of any of these conditions by a participant will give rise to the exclusion of the corresponding design from the Better with Less – Design Challenge.

Metsä Board will not assume any responsibility for technical issues related to the Better with Less – Design Challenge website. For any questions or concerns related to the rules or participation in the Better with Less – Design Challenge, please contact:

The construction, validity and performance of these rules shall be governed by the laws of Finland. Any dispute, controversy or claim arising out of or relating to these rules and the campaign, or the breach, termination or validity thereof shall be finally settled by district court of Helsinki, Finland.

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