When designing the outer box for a cosmetic jar, tube or bottle, try to think of the role of the secondary packaging: despite its name, it plays an important part in providing consumer information, attracting the consumer and making the product to stand out on the shelf. Is there a way to reduce the amount of rigid plastic used in the primary packaging by better utilizing the secondary packaging in the consumer experience.
In the cosmetic industry, the product image is vital to a brand, and the secondary packaging should make a lasting impression. Within this category especially, consumers are expecting more sustainable options. Also, could there be a second life or additional use for the packaging?