How do you imagine the zero waste packaging of the future? Can you make a difference – can you create better with less?

Redesign. Repurpose. Revolutionize.

The Better with Less – Design Challenge is calling change makers and designers to create circular packaging of the future. In a society that already has more than it needs, we believe in using less materials without compromising quality. In purposeful reuse and effective recycling.

We look for new lighter and smarter solutions for some of the most common consumer packages. To deliver better experiences with less impact on the environment.

Can you redesign the beautiful to be impactful? How do you imagine the zero waste packaging of the future? Can you make a difference – can you create better with less?

The Challenge: Zero Waste

Consumer behavior has heavily shifted towards on-line consumption and home delivery services, which the pandemic has only accelerated. The amount of waste generated is also rising drastically. We need to reduce waste by changing the way we consume and use packaging and by designing for easy recycling or purposeful reuse.

We believe in using recyclable materials from renewable sources and design that improves the experience while decreasing the use of resources and waste.

We are challenging designers to redesign consumer packaging for a future where a positive consumer experience leaves zero waste through a circular economy.

The 2022 Jury - More to join . . .

Carin Blidholm Svensson—Creative Director & FounderBVD

Brian Collins—Co-Founder, Chief Creative OfficerCOLLINS

Andrew Gibbs—Founder & Editor in ChiefThe Dieline

Ilkka Harju—Packaging Services Director, EMEA & APACMetsä Board

Ben Parker—Co-founder of creative design studio, Made ThoughtMade Thought

Brandi Parker—Head of SustainabilityPearlfisher

Jennifer Patrick—Global Director of Packaging & BrandingPatagonia

Sian Sutherland—Co-founder of A Plastic PlanetA Plastic Planet

The international competition jury includes renowned packaging design experts from various fields – related to packaging, design, brand strategy and innovation.

2022 Categories

We invite you to enter design work into one or more of this years categories. Here are your options:

1 - Zero Waste Convenience

INDUSTRY SECTORS TO CONSIDER:

Delivery services eCommerce Takeaway food & drink

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The popularity of eCommerce and home delivery services has led to a growth in the amount of packaging materials and waste. How can packaging design improve convenience while facilitating recycling and decreasing the use of resources and waste? What does the future of circular delivery packaging look like?

2 - Zero Waste Experience

INDUSTRY SECTORS TO CONSIDER:

Cosmetics & Wellbeing Electronics Fashion Food

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Climate change and plastic pollution are imposing increasing pressure on brands to deliver on their sustainability promises. At the same time they want packaging to provide distinctive consumer experiences and interaction with the brand. Beautifully crafted consumer packaging may come with a heavy environmental impact. How can we simplify packaging solutions without sacrificing aesthetics or function? Can we reinvent packaging for a zero-waste unboxing experience?

3 - Zero Waste Wildcard

INDUSTRY SECTORS TO CONSIDER:

Anything goes

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For the designs that answer to the challenge, but do not fit under Convenience or Experience. We want to discover innovative designs for all types of packaging that have circularity in mind. Something you only dreamed about? Something that can change the way the world looks at a piece of paper? Something that can revolutionize household recycling?

Enter now

Who will innovate a better packaging experience with less impact on the environment?

Think you have what it takes? Then don’t hesitate!