Better with Less – Design Challenge: international competition jury

The 2022 Jury - More to join . . .

The international competition jury includes renowned packaging design experts from various fields – related to packaging, design, brand strategy and innovation.

Carin Blidholm Svensson

Creative Director & Founder

BVD

Carin has 25 years of experience developing iconic designs for Electrolux, Vitra, AEG, H&M and IKEA. Simplify to Clarify represents her design philosophy and is also what BVD is built on ...

Carin has 25 years of experience developing iconic designs for Electrolux, Vitra, AEG, H&M and IKEA. Simplify to Clarify represents her design philosophy and is also what BVD is built on. As Head of Sustainability Thinking, her ambition is to make a difference through design and help companies to make the shift in the sustainability transformation era.

Brian Collins

Co-Founder, Chief Creative Officer

COLLINS

Brian Collins is co-founder and Chief Creative Officer of COLLINS, the independent strategy and experience design company in San Francisco and New York City. In their work, they aim to mix i ...

Brian Collins is co-founder and Chief Creative Officer of COLLINS, the independent strategy and experience design company in San Francisco and New York City. In their work, they aim to mix imagination, craft and technology to build brands that can’t be ignored. Their clients include Spotify, Target, Nike, Disney, Dropbox, Microsoft, Riot Games, Chobani, Mailchimp and The San Francisco Symphony. They have been named by Forbes as one of the companies reshaping the future of brand building.

Andrew Gibbs

Founder & Editor in Chief

The Dieline

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, established in 2007. In 2014, he became a faculty member at ArtCen ...

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, established in 2007. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA. Andrew was named Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever.

Ilkka Harju

Packaging Services Director, EMEA & APAC

Metsä Board

Ilkka Harju, Packaging Services Director, is leading the Metsä Board’s packaging design team responsible for the European and Asian markets. Before joining Metsä Board in 2018, he was re ...

Ilkka Harju, Packaging Services Director, is leading the Metsä Board’s packaging design team responsible for the European and Asian markets. Before joining Metsä Board in 2018, he was responsible for packaging design and innovation needs for various companies. Harju is renowned for pushing design boundaries by working collaboratively with other designers and technology experts. He constantly advocates the role of responsible design, technology and renewable raw materials as a tool for a healthier environment. In 2017 Harju received a Worldstar Award for his jewellery packaging design.

Ben Parker

Co-founder of creative design studio, Made Thought

Made Thought

BEN is a co-founder of creative design studio, Made Thought. Based in London and New York, it actively works on a diverse mix of cutting-edge, specialist and leading brands, including Pinter ...

BEN is a co-founder of creative design studio, Made Thought. Based in London and New York, it actively works on a diverse mix of cutting-edge, specialist and leading brands, including Pinterest, Stella McCartney, Paul Smith, Brewdog, Frederic Malle and MoMA. Known for creating iconic brand identities with a design-led marketing approach, it often forces brands to confront and define their purpose before anything visual even comes to the table. Ben is deeply committed to ‘design as a tool of change’, believing that design, culture, and now ecology, are instrumental to any creatives knowledge base. The company has won many awards, including an iconic ‘Black’ D&AD Pencil, along with being voted as the UK’s Best Creative Studio.

Brandi Parker

Head of Sustainability

Pearlfisher

Sustainability is fundamental to how Pearlfisher operates and creates, and is the foundation of the work of all of their teams. In her role, Brandi challenges Pearlfisher's designers to thin ...

Sustainability is fundamental to how Pearlfisher operates and creates, and is the foundation of the work of all of their teams. In her role, Brandi challenges Pearlfisher's designers to think about the end game at the start, and encourages their clients not to problem-solve based on ease, but on brand experience and environmental impact. She is revered by both for offering innovation and problem-solving, grounded in practicality, which comes from her many years of experience and expertise in technical realization. She firmly believes that the future of sustainable design does not just come down to materials – and managing waste – but implementing realistic and incremental change through a multi-disciplinary approach. By understanding changing culture, continuing to innovate with cutting-edge materials and processes, and joining this with the power of design, Brandi believes we can help change people’s behavior and encourage more sustainable actions and choices. This is where tangible, positive and long-term change will come from.

Jennifer Patrick

Global Director of Packaging & Branding

Patagonia

Jennifer Patrick is the Global Director of Branding and Packaging at Patagonia. She is responsible for driving Patagonia’s branding and packaging initiatives in support of the company’s ...

Jennifer Patrick is the Global Director of Branding and Packaging at Patagonia. She is responsible for driving Patagonia’s branding and packaging initiatives in support of the company’s mission to save our home planet.

Sian Sutherland

Co-founder of A Plastic Planet

A Plastic Planet

Sian Sutherland is Co-founder of A Plastic Planet, one of the most recognised and respected organisations tackling the plastic crisis. Igniting social change, creating brands, campaigns and ...

Sian Sutherland is Co-founder of A Plastic Planet, one of the most recognised and respected organisations tackling the plastic crisis. Igniting social change, creating brands, campaigns and businesses with soul is Sian’s passion. Multi-award winner, including Female Marketer of the Year, Entrepreneur of the Year and British Inventor of the Year; Sian is a serial entrepreneur with a varied background in advertising, skincare, Michelin Star restaurants, film production and brand creation design agencies. In 2017, Sian co-founded A Plastic Planet, using a pro-business, pro-solutions and pro-active approach to build a different kind of organisation - working with governments, United Nations, innovators and industry to help the world turn off the plastic tap.

Enter now

Who will innovate a better packaging experience with less impact on the environment?

Think you have what it takes? Then don’t hesitate!