Who will innovate a better packaging experience with less impact on the environment?
Think you have what it takes? Then don’t hesitate!
The competition is open both to design professionals and students over the age of 18.
In order to participate, contestants must design packaging that integrates all the specifications outlined in the product briefing and which resolves the accompanying technical and formal challenges in the terms indicated.
Design professionals and students interested in participating should consult the conditions and the briefing here.
Following registration, a file is created for each contestant. This file serves to identify the contestant on the Better with Less – Design Challenge website during the competition.
Participants may only register themselves via the registration form available on the Better with Less – Design Challenge website (http://betterwithless.org). Registration is not transferable.
New participants may register by completing the form available here. Following registration, participants will be sent a confirmation email.
After registration is complete, the participant will be assigned a participant number. The participant number serves to identify participant subjections, both digital and physical.
The participant number will be included in the confirmation email.
Any registered personal data on the participants will be maintained only for purposes of the competition.
For our data privacy statement, go here.
Any prototypes which are not accompanied by the corresponding participant number as issued via the Better with Less – Design Challenge website will be excluded from the Better with Less – Design Challenge competition.
Any prototypes which are received accompanied by numbers that do not correspond to a registered participant number will also be excluded.
The inclusion of any personal information, like the participant’s name, in the designs submitted during the competition will also be subject to exclusion. All material submitted must be identified with the assigned participant number.
Only submissions through the Better with Less – Design Challenge website will be accepted. The submission must be made using the form available on the Better with Less – Design Challenge website (http://betterwithless.org).
The submission must contain A text document (max. 1500 characters) describing the inspiration and benefits of the concept; Up to 6 photos/illustrations on white background.
The following material can be submitted by the participant at his/her discretion (optional):
Particular consideration will be given to innovative contributions, which help to provide a better consumer experience with less environmental impact. The following factors will be analyzed:
The criteria for judging can be found in more detail within the brief.
After the first selection by the jury, the participants with shortlisted work will be asked to deliver physical prototypes of their designs. If needed, Metsä Board can supply guidance and materials from its range for this purpose. This issue will be addressed with the designers after the shortlist has been announced.
Deliverables (for shortlisted participants):
Two (2) Printed or unprinted physical prototypes (1 flat and 1 assembled).
All products must be original, i.e., they must not reflect previous designs.
All decisions by the Better with Less – Design Challenge jury are final. No appeal options are available for the jury decisions.
Delivery of physical prototypes by the shortlisted designers
All documentation must reach us by post or messenger service or by delivering the project by hand to us before November 30th, 2022.
ADDRESS:
Metsä Board Oyj / Ilkka Harju, Better with Less – Design Challenge 2022
Revontulenpuisto 2
02100 Espoo,
Finland
For transportation incidents, please refer to the Transport section of the rules.
Cost of Shipping / Returning
It is recommended that trackable shipment is used for sending prototypes.
Each participant assumes responsibility for the costs of sending any materials and prototypes.
The participant must take into account that the greater the commercial value of the project, the more expensive the cost of transport will be due to customs.
Metsä Board will not manage and will not pay for the costs arising from sending the physical prototypes, taxes, customs fees, etc. Metsä Board will not return any of the submitted materials or mock-ups.
The following prizes will be awarded*:
* All prizes will be awarded in euros, and the exchange rate at the time of award will be used if awarded in other currencies.
The winners will be awarded by a group of design- and packaging professionals. See the jury members here.
The Better with Less – Design Challenge entry round will end on December 1st, 2022, at 24:00 CET
The short-listed work will be published on January 9th, 2023
The winners will be notified of the results of the contest latest on January 31st, 2023
Intellectual property rights and designer responsibility
All know-how and all intellectual property rights, including, but not limited to copyrights, trademarks, trade secrets, design rights, patents, and any other property rights regarding the participants’ submission including the physical prototype remain with the participant.
By taking part in Metsä Board Better with Less – Design Challenge and submitting the participation form and/or sending the physical prototype the participant grants to Metsä Board the rights regarding the submission and physical prototype without any restrictions in terms of time or geographical areas and to the needed extent to use these in its promotional and PR activities in all media, ensuring that the original designer is always credited. Metsä Board has the right to use the participant’s name in connection with the submission and/or physical prototype.
In addition, the participant grants to Metsä Board a non-exclusive, global, and royalty-free license to use and benefit from his submission, in on-product and off-product purposes and applications, and to use any and all of the participant’s manuals and working instructions related to the submission and required for its production. Metsä Board shall have a right to sublicense the License hereby granted, within its group of companies and as part of the sale of its products to its customers. A precondition for the use and sub-licensing of this License is that Metsä Board always refers to the name of the relevant design and designer when using and sub-licensing its rights. The License is valid worldwide (the “Territory”).
The Participant is responsible for ensuring that no rights of third parties will be infringed in conjunction with participants’ participation in the Metsä Board Better with Less – Design Challenge. The Participant shall indemnify Metsä Board from and against all losses, damages, costs, liabilities, and expenses (including legal expenses) suffered by Metsä Board and arising out of or in connection with any third-party demand, claim action, or allegation resulting from a breach of a third party right or any third-party theft, replication or plagiarism of the designs.
Any other commercial use (i.e. industrial manufacturing and distribution) than what is stated above of participants’ submission and/or physical prototype by Metsä Board is subject to a new agreement between Metsä Board and the Participant.
Metsä Board assumes no responsibility for any delays or losses related to the projects sent, nor to the condition of the same following the treatment received during transportation.
Metsä Board reserves the right to at any point change, or add to, the rules for the Better with Less – Design Challenge.
Metsä Board shall communicate any changes to the rules on the competition website and to registered participants as quickly as possible so that proper arrangements may be made.
Participation in the Better with Less – Design Challenge implies full acceptance of these conditions.
A breach of any of these conditions by a participant will give rise to the exclusion of the corresponding design from the Better with Less – Design Challenge.
Metsä Board will not assume any responsibility for technical issues related to the Better with Less – Design Challenge website. For any questions or concerns related to the rules or participation in the Better with Less – Design Challenge, please contact: betterwithless-designchallenge@metsagroup.com
The construction, validity, and performance of these rules shall be governed by the laws of Finland. Any dispute, controversy, or claim arising out of or relating to these rules and the campaign, or the breach, termination, or validity thereof shall be finally settled by the district court of Helsinki, Finland.
Personal data is provided by the registered person himself/herself upon registering for the Better with Less – Design Challenge.
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Packaging design to deliver better consumer experiences with less environmental impact for some of the most frequently used consumer products. Choose to design packaging for the scope of one of the two main categories, Zero Waste Convenience (industries in focus: takeaway food & drink, e-commerce, delivery services) or Zero Waste Experience (industries in focus: electronics, fashion, food, cosmetics & wellbeing). You may also enter the Zero Waste Wildcard category for packaging designs that answer the general zero waste packaging brief yet do not fit into either of the main categories. See specifications here. (link to “Specifications” further down the page)
A jury of world-renowned influencers in packaging and design will choose up to 10 entries to be shortlisted. After the first selection by the jury, the participants with shortlisted work will be asked to deliver physical prototypes of their designs. If needed, Metsä Board can supply guidance and materials from its range for this purpose. This issue will be addressed with the designers after the shortlist has been announced.
All digital submissions must be made by using the submission form on the Better with Less – Design Challenge website. Digital submission must contain:
The following material can be submitted by the participant (optional):
The competition language is English.
– Product protection (package protects the product throughout the logistics chain)
– Sustainability (use of renewable and biodegradable materials, material efficiency, material
reduction, recyclability, reusability)
– Ergonomics / Functionality (is the package easy to store, hold, open and close?)
– User experience / Human interaction (emotional connection, storytelling, unboxing
experience)
– Aesthetic of the package structure (visual appeal when seen for the first time)
– Communication design (clarity of any on-pack design or communication)
– Mass production and commercial feasibility (convertibility, scalability, packing and
logistics efficiency, commercial potential)
– Degree of innovation (application of a new idea, creative use of an existing idea, principles
from other industries/techniques)
Who will innovate a better packaging experience with less impact on the environment?
Think you have what it takes? Then don’t hesitate!